Aastha Gupta
Aastha Gupta
Hello, I'm Aastha Gupta, a New Delhi based visual artist. I studied film at the National Institute of Design, Ahmedabad and have since worked across various disciplines ranging from cinema to interiors.
My passion lies in intersectional art and design, combining disciplines to achieve desired outcomes. I hope to use the combination of skills acquired over various projects to implement pragmatic solutions to design problems and contribute meaningfully to contemporary artistic discourse.
Hello, I'm Aastha Gupta, a New Delhi based visual artist. I studied film at the National Institute of Design, Ahmedabad and have since worked across various disciplines ranging from cinema to interiors.
My passion lies in intersectional art and design, combining disciplines to achieve desired outcomes. I hope to use the combination of skills acquired over various projects to implement pragmatic solutions to design problems and contribute meaningfully to contemporary artistic discourse.
THE URDU PROJECT
The Urdu Project is a language preservation project designed around Urdu and the culture surrounding it.
It began as an attempt to learn the Urdu language, its calligraphy and culture and then evolved into the documentary film ‘Guftagu,’ where we see Urdu as the bridge language that it is, connecting cultures, and crossing over man made borders.
The Urdu Project Website was conceptualised and designed to be a web repository of the information (reference imagery, research papers, music, first hand interviews, films) collected during the year long research period of the film.
roles: founder, film director, art director, research head
areas: web design, film research
The Urdu Project is a language preservation project designed around Urdu and the culture surrounding it.
It began as an attempt to learn the Urdu language, its calligraphy and culture and then evolved into the documentary film ‘Guftagu,’ where we see Urdu as the bridge language that it is, connecting cultures, and crossing over man made borders.
The Urdu Project Website was conceptualised and designed to be a web repository of the information (reference imagery, research papers, music, first hand interviews, films) collected during the year long research period of the film.
roles: founder, film director, art director, research head
areas: web design, film research
The Urdu Project is a language preservation project designed around Urdu and the culture surrounding it.
It began as an attempt to learn the Urdu language, its calligraphy and culture and then evolved into the documentary film ‘Guftagu,’ where we see Urdu as the bridge language that it is, connecting cultures, and crossing over man made borders.
The Urdu Project Website was conceptualised and designed to be a web repository of the information (reference imagery, research papers, music, first hand interviews, films) collected during the year long research period of the film.
roles: founder, film director, art director, research head
areas: web design, film research
For more information, head to the Urdu project website at theurduproject.asia
For more information, head to the Urdu project website at theurduproject.asia
For more information, head to the Urdu project website at theurduproject.asia
SULTANA'S REALITY
Sultana's Reality is an animated project by artist Afrah Shafiq which Aastha assisted in the installation of. Sultana's Reality, as exhibited at the Kochi Muziris Biennale, is an installation, conceptualising the relationship between women and books in India. GIFs, music, videos, statistics, comics, and little hidden notes of history are used to portray the stories of women who challenged societal conventions – there’s Kashibai Kanitkar, the first female Marathi novelist, Anandibai Joshi, the first Indian woman to get a degree in Western medicine, and Savitribai Phule, who started the first school for Indian girls in Maharashtra, among other revolutionary women.
At the Kochi Muziris Biennale, 2018, the fourth edition, Sultana's Reality was exhibited as an immersive installation, where a glowing geometric grid was painted onto the walls to create the feeling of being inside a video game while the viewer could sit at a school-desk style table and interact with the projection on the screen before them
roles: installation production, publication design
areas: installation art, immersive art, interactive installation
To view the full projected animation on your browser, head to entersultanasreality.com
